Hannah Montana’s $29 Million Box Office Success

By Chris Georg
23:08, February 3rd 2008
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Hannah Montana’s $29 Million Box Office Success

"Hannah Montana & Miley Cyrus: Best of Both Worlds Concert," the 3-D film made of footage from the pop star’s sellout world tour has successfully taken over movie box offices, raking in $29 million for the biggest opening for a normally slow Super Bowl weekend, Reuters reported.

Even though this weekend has been mostly about tonight’s Super Bowl, teenage girls swarmed movie theaters to see the Hannah Montana documentary.

"We're looking at this and realizing we made a little piece of movie history," said Mark Zoradi, president of Walt Disney Studios Motion Pictures Group. "This has been a family movie, and we've had lots of parents exiting theaters saying, 'thank you because we couldn't get into any of her concerts.'"

Just like the U.S. tour, the concert film includes a lavish stage complete with multiple video screens and pyrotechnics, along with an appearance from the tour's accompanying band, the Jonas Brothers. Additionally, the movie has a lot of embodied backstage footage, which gives fans a wider view on Miley’s work.

The first half of the 3D show features Montana, the incarnation where she has the long blond tresses and the second half features Cyrus, whose hair and music are both darker than Montana's. While kids dig it, grownups and critics often consider the sold-out show a shallow money-making scheme off the Hannah Montana/Miley Cyrus franchise.

Although Disney initially planned to have the movie out for just one week, they now changed their mind and will allow the movie to run its course.

Last week, the 15-year-old star, daughter of country singer Billy Ray Cyrus, announced that she changed her birth name Destiny Hope to Miley Ray Cyrus, arguing that Miley fits her more than her real name. The actress said people used to call her "Smiley" when she was a baby, which in time turned into "Miley" and that’s how her family and friends are calling her. 



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