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New Year Resolutions are one of the most popular methods people use to ease their minds about the year to come. Heavy smoker? Make a resolution about quitting and you will definitely feel better for the rest of the night.
Unhappy with your job? Make a resolution that you will look for a better paying, more fulfilling job in the year to come and your New Year’s Eve will improve significantly. Did your scale tell you a truth you had been denying ever since Thanksgiving? – then a New Year’s Resolution to start dieting and exercising regularly is the thing for you.
Businesses and companies are the first to take advantage of you in your moments of weakness. Gyms make no exception – statistics have shown that the 2nd and 3rd of January are one of the busiest days gyms ever have to face, as people want to convince themselves that they will indeed keep true to this resolution.
Because of the economic crisis and because they want to keep their customers coming, many gyms decided to cut their prices significantly during the first days of 2009, when people are most prone to going to the gym in order to instate a routine they want to keep throughout the year.
Bally Total Fitness, for instance, a very popular and successful gym chain, has filed for bankruptcy at the end of 2008. Recently, however, they decided to keep their company going, and offered customers a two-week free guest pass. If gyms follow their lead, America will be thinner and happier, for a lower price.
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