A lawyer for Guns N’ Roses and frontman Axl Rose is asking
soda maker Dr Pepper to apologize for not keeping its promise of offering free
soda the moment Guns N’ Roses released their long-awaited album “Chinese
Democracy.”
Fizzy drink producer Dr Pepper released a statement in March
promising to give away a free can of soda if “Chinese Democracy” finally came
out before the end of 2008 and expressed empathy for lead singer Axl Rose’s
perfectionism.
Jaxie Alt, Marketing Director at Dr Pepper, drew a parallel
between Axl Rose’s quest for perfection and his company’s search for the
perfect mix of ingredients and concluded the album would come to be referred to
as “Dr Pepper for the ears,” anticipating it to be “such a refreshing blend of
rich, bold sounds - an instant classic.”
The band was taken by surprise at the time and Axl Rose, the
only original member left, accepted Dr Pepper’s support. As to the company’s
jibe that everyone would receive a free can of soda except for the band’s
“estranged guitarists” Slash and Buckethead, Axl Rose said he would share his
with them.
“Chinese Democracy,” some 15 years in the making, was
finally released on Sunday, November 23, and eager fans expecting to move their
heads to the music and sip some free soda did not quite have their wish come
true. Dr Pepper offered fans 24 hours to get a coupon from its website that
could be exchanged for free drinks. The site crashed under heavy demand and the
company extended the offer to Monday.
Fans reacted quite negatively to the situation and Axl Rose
in turn found it necessary to react. His lawyer, Alan Gutman, sent a letter to
the soft drink producer on Tuesday, complaining of its “appalling failure to
make good on a promise it made to the American public.”
The letter includes harsh charges, such as accusing Dr
Pepper of exploiting Axl Rose’s “legendary reputation” and the eagerly awaited
album with its campaign. Gutman also demands that Dr Pepper publish letters of
apology in the New York Times, the Los Angeles Times, USA Today and the Wall
Street Journal. The company is also solicited to extend its deadline so that
fans can get their free soda.
Dr Pepper has said, concerning the letter, that it took
“great steps” to accommodate online requests from consumers, reports the New
York Times.
Some fans had their first listen of “Chinese Democracy”
earlier this summer, when a 27-year-old man from Culver City, California
uploaded nine songs from the album on his website, Antiquiet.com. He took them
down shortly afterwards and in August was arrested and then released on $10,000
bail. If he is found to have had a profit from uploading the songs, he can face
three years in jail. The man, Kevin Cogill, has no known direct connection to
the band.
Legal audition of one song from the album was made possible
in September, when one song from “Chinese Democracy,” titled “Shackler’s
Revenge,” was featured on Harmonix and MTV Games’ newly released Rock Band 2.
All of the tracks are available for listening, but not
downloading, on Guns N’ Roses’ MySpace page.