When it comes to Nintendo, it seems that “success” is this company’s middle name. Since the Japanese company created Nintendo Wii and all those successful games that come for this famous console, the video gaming world seemed to have found its leader.

Nintendo appears to be invincible, even if Sony and Microsoft are desperately trying to defeat it. Nintendo knows its enemies and it has always been a step ahead; with Wii being a long-runner, its commercial success has seemed to be unstoppable... At least until today, when the popular environmental activist organization Greenpeace has announced Nintendo is on the last position of the organization’s latest ranking of tech companies. Ironically enough, Microsoft is just above Nintendo on Greenpeace’s list.

The environmental activist group’s Guide to Greener Electronics ranked manufacturers on a scale of 1 to 10, based on how they “clean up their products by eliminating hazardous substances” and “take back and recycle their products responsibly once they become obsolete”.

Nintendo was “awarded” with no more than 0 points on this scale, which made Greenpeace to criticize the company for poor management and communication regarding harmful chemicals.

Greenpeace also accused Nintendo of simply not providing a policy or information on environmental issues, although the company replied immediately that it was “very concerned with doing our part to help preserve the environment," adding that "We're always researching new products and procedures to make our products and operations as environmental-friendly as possible.”

While Microsoft also had poor results, with only 2.7 points, Sony earned no less than 7.3 points on Greenpeace’s list.

But will Greenpeace’s report be able to stop people falling in love with Nintendo’s Wii, or to change it for a PS3?