Three days ago, Google launched its Web-based virtual world platform called Lively, in an attempt to boost its revenues and also transform the social networking Web experience into a more dynamic process.

As Google’s engineering manager Niniane Wang explained in a blog post, the company is looking to offer people a brand new experience of a different dimension of the Web, where everyone can express themselves in their own way, with or without words, choosing the details that say the most about their personalities, activities and believes.

"If you enter a Lively room embedded on your favorite blog or website, you can immediately get a sense of the room creator's interests, just by looking at the furniture and environment they chose," Niniane Wang, who oversaw Lively's creation, said on the same blog post, referring to the numerous options featured by the service, options which provide sufficient ways of creating a virtual room that users can see as their own and also provide an accurate portray of their personality.

The game is mainly considered a different version of Linden Lab’s Second Life, which is the first virtual world released on the Web, back in 2003. At the time, the innovative release, offering people the chance to interact with one another through motional avatars, play, communicate, do business or any other activity, was received with great enthusiasm as there was nothing similar to it available on the Web.

The main difference between the two is that while Second Life is a place where you can pretty much do whatever you please, being open to all sorts of materials and contents with its 18-and-over policy, Lively will present a PG environment, where it will much safer to enter when looking for some clean and relaxing moments.