Google’s CEO, Eric Schmidt, said in an interview with the New Yorker’s writer Ken Auletta that the company plans to make some money out of YouTube, but it hasn’t figured out how to do so yet.

YouTube was purchased by Google for $1.6 billion, but so far, this money seems to have gone to charity, since the popular video site hasn’t managed to bring any profit to its parent company. On the other hand, the site has proven to eat out most of Google outgoing bandwidth.

Mr. Schmidt has said that the solutions for online advertising that will be implemented in the site will be made public next year. However it seems that ads that would run at the beginning of the videos that are posted on YouTube, a practice that has been adopted by other similar sites, is not an option that Google sees fit.

The two things that encourage Google in thinking that they will eventually be able to make YouTube profitable are the fact that there are plenty of people watching its clips, and that the company has the luxury of taking its time in finding a solution.

If the company is right about the second point, it might experience problems when relying on its massive amount of visitors to get companies placing their ads on the site. Even though the number of people posting or just watching clips on YouTube is quite impressive, the content is so unstructured, that making a demographic study about which kind of people watch which kind of clips is almost impossible.

Another issue concerning YouTube regards its capacity of taking out the videos that are posted without license.