According to a Wall Street Journal report, it seems that Google has had several approaches to get “fast-lanes” from various internet providers in order to prioritize its content over these networks. Yet, the Mountain View company firmly denied the story and explained that they are only looking for providers which can cache their content for a better user experience on sites like YouTube.

The whole story evoked the “net neutrality” idea which was initiated by Google itself and that stated that all internet traffic should be equally created. The Wall Street Journal report stated that Google “has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane for its own content.” The odds are small that Google is indeed trying to get preferential contracts because regulators are already vigilant on every move the company does.

Google’s reaction was immediate. Richard Whitt, Google’s Washington Telecom and Media Counsel said that the company’s network neutrality statement has always accepted that “broadband providers can engage in activities like colocation and caching” in an unbiased way. He also pointed out that every single contract that Google has with ISPs is non-exclusive and that they are part of the OpenEdge and Google Global Cache projects.

Recently, Google made statements regarding to net neutrality. A company representative stated that Google’s history “started in a garage,” without the help from an ISP and, therefore, it is natural for them to protect the sort of environment that helped them become a world-known enterprise.