Google plans to give a makeover to its Custom Search Business Edition by introducing Google Site Search, a new solution for website owners to make search for visitors and customers a lot easier. The service essentially aims at the same goals as its predecessor, but it’s an enhanced version of it.

Google promises to roll a hosted search solution that will increase visitor satisfaction and loyalty, showcase the most relevant products, increase website conversions and sales and reduce support costs by enhancing self-service online.

The service addresses all organizations that want to embed Google search functionality into their websites, by providing them with an easy, quick solution to create a search engine that encompasses all of the website’s main features.

With the help of the Enhanced Index Coverage, any search should be able to produce valid results by crawling and indexing more content than ever before, even for pages that are deep within a site, Google explained.

Moreover, the hosted search solution is flexible, offering site owners the possibility to influence search ranking based on the age of the documents (process called “date biasing”). For example, a recent datasheet would have priority in front of an older document.

Google said the “date biasing” feature will be at the administrator’s choice, as they can enable and disable it at any time, as well as decide the level of influence for their sites (low, medium, high or maximum).

The Ad-free option will allow site administrators to avoid ads being incorporated in search results, which is likely to influence the time visitors will spend on the website.

Google Site Search is customizable, flexible, and allows categorization of search results, through refinements (labels that site administrators can apply to their websites). It is also a solution to help users narrow their search and get more targeted results.

The hosted search solution offers support in 24 languages, and those interested can sign up here for the beta version.