Google is ready to implement a new search model which will offer users a new way to view and find information online. Briefly speaking, Google Universal Search will integrate all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results

Google explained in its press release who Universal Search will work.

“For example, a user searching for information on the Star Wars character Darth Vader is likely interested in all the information related to the character and the actor – not just web pages that mention the movie. Google will now deliver a single set of blended search results that include a humorous parody of the movie, images of the Darth Vader character, news reports on the latest Lucas film, as well as websites focused on the actor James Earl Jones – all ranked in order of relevance to the query.�

“Our focus has always been making our users’ search experience as simple and straightforward as possible,� said Marissa Mayer, vice president of search products and user experience at Google. “The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today’s announcements are a big step in that direction.�

Google had first thought about tying together search results in 2001, said Google vice president Marissa Mayer, but did not have the resources to pursue the idea then.

According to Sergey Brin, Google co-founder, Universal Search might be considered the first big pay-off of last year's Youtube acquisition. He also said that new service is a incredible research tool.

"Now the incredible value from a research point of view […] will become apparent and really useful to users," said Brin.

Lastly, Google introduced called Google Experimental, a test site which provides users an opportunity to try out some of the latest search experiments and innovations and provide Google with feedback.