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Google wants to change the face
of Image Search, by associating graphical ads to the search results, the
company’s product management director R.J. Pittman said at an event held at
Google’s headquarters. He explained that by aligning the nature of the images from
the advertisers with the nature of the images from Image Search, users will
easily find what they are looking for.
The experiment doesn’t have an
official release date yet, as it is still in its testing phase, and its developers still
face a lot of challenges, considering the trillions of image alternatives on
the Internet, each of them with its own description, and sometimes no
description. So there is still a lot of work to do before we get the chance to
see the experiment in action.
The concept Google based its
idea on was that of transforming image search engine into something similar to
human-mind related associations. In fact, this is what we are heading for at
this point: human over machines (actually, machines able to think like humans).
Image Search offers endless possibilities
for users, who are known to search everything from retail objects to travel
destinations with the help of Image Seach. Pittman pointed out the fact that the idea will offer an entire
new experience for both visitors and advertisers, by connecting image search
results with online ads.
Marissa Mayer, vice president of
search products and user experience for Google said some users have already
began experimenting the idea, which will probably be fully implemented not
sooner than next year, CNET News reported.
Google Image Seach allows users to search the Web for any image content, and has been around for about 7 years now. By combining the popular image search with ads, Google hopes to offer users a combination of valid search results and e-commerce.
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