Google Confirms Acquisition of South Korean Blogging Platform

By Dee Chisamera
15:00, September 15th 2008
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Google Confirms Acquisition of South Korean Blogging Platform

Mountain View search giant Google Inc. has acquired South Korean blog company Tatter and Company, in a move likely to extend Google’s reach on the Asian market. Google confirmed the announcement made by the South Korean company on its blog; however, the financial terms have not been disclosed.

“We are excited to welcome Tatter and Company’s engineering team to Google Korea,” a Google spokesperson said in an email. “Acquiring Tatter and Company will allow us to enhance our online publishing tools in Korea, benefiting a large number of users who already depend on and enjoy Google and Tatter and Company’s products.”

The move shouldn’t come as a surprise, considering Google is lagging behind on the Korean market, compared to other online rivals. Although Google is the global leader on the search market, and Korea is one of the largest markets in the world, with a significant number of Internet users, it appears that the search giant isn’t exactly successful in this part of the world.

While the Koreans are looking forward to see a stronger Google presence on their market, the search giant appears to be on a quest this year of reaching specific markets that show a “Google deficit.” In July this year, Google acquired a Russian online advertising company for $140 million.

Chang-Won Kim and Chester Roh, who are the creators of Tatter and Company, are mainly known for creating the company’s blogging service called TextCube. As Google already owns Blogger, a blogging platform acquired back in 2003, the effects on both blogging services still remain to be seen.



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