A brand new developing effort is about to be completed by
Google, Adobe and Yahoo, as the companies prepare to offer multimedia Web sites
using the Flash format (SWF) a much simpler way of getting their information
across, with a full index capacity of their Flash content.
Up until now, the search engines presented the pictures, the
texts and the links from a certain site but were not able to provide
information about the rest of the Web site’s content. This is caused by the
changing state of the material, which becomes elusive to the search engines. The
issue has been brought up on numerous occasions by Flash developers and site
owners, extremely unpleased with the situation.
Because of the system’s incapacity, many sites, even though they
offer relevant information, fail to appear in Google’s searches, on the one
hand depriving users of the valuable scouted information and on the other
limiting the business opportunities of the concerned Web sites.
“We are initially working with Google and Yahoo! to
significantly improve search of this rich content on the Web, and we intend to
broaden the availability of this capability to benefit all content publishers,
developers and end users,” announced David Wadhwani, general manager and vice
president of the Platform Business Unit at Adobe, as quoted by the company’s
official Web site.
Many companies decided against presenting their business on
Flash powered sites, choosing a simpler format that offers the highly needed
exposure through Google’s and Yahoo’s searches. The news about the fix will
surely lead to a significant boost in the interest shown in Flash applications,
as it indeed presents many attractive new options and features.
Apparently, the ‘upgrade’ will also allow the content
presentation of games and even advertisements, bringing a whole lot more for
the market’s players to work with.
Both Google and Yahoo will be using Adobe Systems’ Flash
Player technology in order to properly detect and present the rich Internet
applications. Actually, Google already implemented the optimized Flash Player
in its search engine and as soon as Yahoo reaches the conclusion that the test
results are satisfactory, it will also immediately update its Yahoo! Search
application.
“Yahoo! is committed to supporting webmaster needs with
plans to support searchable SWF and is working with Adobe to determine the best
possible implementation,” said Sean Suchter, vice president Yahoo! Search
Technology Engineering, according to Adobe.com.
The Adobe Flash Player is one of the most popular multimedia
and application players on the market, offering unparalleled creative options,
new features and one of the finest audio and video playbacks. The company
announced that a set of tools meant to help site builders optimize the search
results is currently in development and as soon as the process will be close to
completion more information will surely become available.
The initiative has been received with great enthusiasm, many
praising the collaboration efforts for improving the situation. The massive
amount of information which will soon be unlocked by the new search engines
will surely lead to a far more complete user briefing about the existing options.