Google And Yahoo To Index Flash Sites
By Michael Todd
16:46, July 1st 2008
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Google And Yahoo To Index Flash Sites

A brand new developing effort is about to be completed by Google, Adobe and Yahoo, as the companies prepare to offer multimedia Web sites using the Flash format (SWF) a much simpler way of getting their information across, with a full index capacity of their Flash content.

Up until now, the search engines presented the pictures, the texts and the links from a certain site but were not able to provide information about the rest of the Web site’s content. This is caused by the changing state of the material, which becomes elusive to the search engines. The issue has been brought up on numerous occasions by Flash developers and site owners, extremely unpleased with the situation.

Because of the system’s incapacity, many sites, even though they offer relevant information, fail to appear in Google’s searches, on the one hand depriving users of the valuable scouted information and on the other limiting the business opportunities of the concerned Web sites.

“We are initially working with Google and Yahoo! to significantly improve search of this rich content on the Web, and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users,” announced David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe, as quoted by the company’s official Web site.

Many companies decided against presenting their business on Flash powered sites, choosing a simpler format that offers the highly needed exposure through Google’s and Yahoo’s searches. The news about the fix will surely lead to a significant boost in the interest shown in Flash applications, as it indeed presents many attractive new options and features.

Apparently, the ‘upgrade’ will also allow the content presentation of games and even advertisements, bringing a whole lot more for the market’s players to work with.

Both Google and Yahoo will be using Adobe Systems’ Flash Player technology in order to properly detect and present the rich Internet applications. Actually, Google already implemented the optimized Flash Player in its search engine and as soon as Yahoo reaches the conclusion that the test results are satisfactory, it will also immediately update its Yahoo! Search application.

“Yahoo! is committed to supporting webmaster needs with plans to support searchable SWF and is working with Adobe to determine the best possible implementation,” said Sean Suchter, vice president Yahoo! Search Technology Engineering, according to Adobe.com.

The Adobe Flash Player is one of the most popular multimedia and application players on the market, offering unparalleled creative options, new features and one of the finest audio and video playbacks. The company announced that a set of tools meant to help site builders optimize the search results is currently in development and as soon as the process will be close to completion more information will surely become available.

The initiative has been received with great enthusiasm, many praising the collaboration efforts for improving the situation. The massive amount of information which will soon be unlocked by the new search engines will surely lead to a far more complete user briefing about the existing options.



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