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Google probably finally realized that there was a threat in semantic search engines so it decided to do something about it. The Web search giant said it would add semantic search capabilities to its well-known engine. This means that the Google Web search engine will soon start providing its users with a more useful list of related search terms accompanied by specific results of the keyword search.
The new technology used by Google search engine is used to "better understand associations and concepts related to your search," Google's Ori Allon and Ken Wilder wrote in a blog post.
The new technology will soon be available in 37 languages. The feature enables the search engine to identify concepts and link terms related to queries. This technology greatly improves the list of related search terms.
For better understanding, if a user searches for "principles of physics" on Google, the search engine will return results such as "angular momentum," "special relativity," "big bang" and "quantum mechanics," according to the blog post.
"This is a new approach to query refinement because we're finding concepts and entities related to queries while you do a search, so everything is happening in real time and not [pre-assembled]," Allon said.
The semantic search technology is regarded by most experts as the next step in improving Web search. The quality of the Web search results right now has slightly declined in quality due to the fact that many people have figured out how the system works and thus keep managing to find ways to make it into the top search results.
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