Google seems to get in touch with the mobile phones world rather through its most popular service, Google AdSense than through the rumored gPhone.

Google AdSense has become worldwide famous and it’s an important source of revenues for Google, so why would not AdSense reach also the mobile phones world? These smarter gadgets attract with every day passing by more and more users, so they represent in fact the next big thing in high tech business.

Google has announced on Monday the launch of AdSense for Mobile service, although the company has been in fact running mobile ads since mid-2006, through its auction-based AdWords program.

But now, through this new move, the AdWords ads will be automatically converted to text ads that will allow the marketers to place their contextual ads also on web sites that are viewed via the mobile phones.
AdSense for Mobile will work in a similar way as it does on PCs: the publishers will be allowed to place AdSense contextual advertising on the web sites designed for the mobile phones, so that the traffic could be monetized. The ads would contain only two lines of text, with 12 or 18 characters per line, depending on each language’s characteristics. Publishers earn money whenever mobile users click on the ads.

Google’s new AdSense for Mobile program will require web site use Wireless Markup Language (WML), Extensible Hypertext Markup Language (XHTML) or Compact HTML (CHTML) for enabling Google’s Internet users to place relevant ads on the web sites.

Google said that its new AdSense for Mobile service will be available in the United States, Germany, England, France, Australia, China, Japan, India, The Netherlands, Ireland, Spain, Italy and Russia. The unveiling of AdSense for Mobile it’s a significant move for Google into the mobile phones business.

Also in July Wall Street Journal claimed that Google is developing a new search platform for mobile content such as ringtones and downloads. Wall Stret Journal said that Google is working with content providers to index materials from entertainment and mobile-media companies in order to build a large gateway for users to find more rapidly their favorite ringtones, backgrounds, or games. But for the moment, the information seems to be just a rumor.