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On Tuesday, Gartner and IDC, two major IT research firms,
brought forward the results of a recently carried out study; according to the
newly compiled data, it seems that while global economy is going down, PC sales
are on a steady ascending path.
According to Gartner, in the second quarter of 2008, PC
sales recorded a 16 percent increase, with a grand total of 71.9 million units
sold worldwide. Last year’s second quarter had sales of only 62 million units.
IDC numbers came in quite close to this estimation; it reached a 15.3%
increase, with 70.6 million units.
Mika Kitagawa, a Gartner analyst, said that although unit
sales have been going up, revenues haven’t. This was explained through the
lower average selling prices (ASPs) companies have used.
When taking a look at the active names on the market, Apple
came out as doing very well. As Gartner calculated, the company recorded a
38.1% increase of its US
sales (IDC said 31,7%). Apple thus reached third place, following Dell and HP.
Its market share jumped from 6.4% to 8.5%. While Dell was found to be
dominating the US
market, HP is currently the world’s leader. Despite the significant unit sales
increase, Apple failed to reach the global top five; perhaps it will manage to
get there this year.
Acer however hasn’t had such a good year; the number of
shipped units dropped by 20.8%. This was largely attributed to the recent
acquirement of Gateway and Packard Bell. According to Mika Kitagawa, sales
always go down when a PC company acquires another. IDC said Apple and Acer
currently have the same US
market share of 7.8%.
Unit sales have gone up all over the world: in Asia/Pacific
by 18.1%, in Latin America by 23.2% and in Japan by 8.2%.
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