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Getty Images will now have a whole new photo archive to choose
from, as the agency recently signed a deal with Yahoo’s photo-sharing Web site
Flickr, in order to gain access at its pictures for any needed commercial use.
Jonathan Klein, Getty’s Chief Executive and co-founder, explained
that his company plans to rate and evaluate the photos on Flickr based on their
suitability for commercial use and also taking into consideration the
technical, subject-matter and legal concerns.
“We believe that Flickr will be an important addition to the
mix that we have,” said Jonathan Klein, adding that the move will significantly
boost the quality of the work process, as “Advertisers are looking for
authenticity,” and since the initial thought behind the shooting sessions is
not for commercial use, the photos provide more of it.
Flickr’s users will be able to express their approval or
disapproval to becoming involved in the deal, as Getty will only be able to use
a photo if its owner approves it for commercial use. Depending on the magnitude
of the photo’s use, the retributions received by Getty can scale from $29 to more
than $200,000 for a single picture, and it will make it hard for the Web site’s
subscribers not to take a chance at such a prize. Out of the whole amount, photographers
will put in their pocket as much as 40 percent of the licensing fee or in the
case of a less restricted use, a lower 20 percent.
According to the popular Web site’s records, Flickr stores
more than 2 billion photos from its 27 million members and attracts more than
50 million visitors each month.
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