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The leading video game retailer GameStop has disclosed that
one month ago it decided to stop selling Microsoft’s MP3 player, Zune.
GameStop said that the reason behind its decision is the “lack of appeal” of
Microsoft’s device.
People who are still interested in buying Zune from GameStop
will be able to do this only online and only until the current stock will sell
out.
GameStop also said that one of the factors that led to the
decision of giving up Zune sales was the fact that it does not match the product
types they are offering (video games and related hardware). However, Microsoft
has previously announced that the XNA Studio developers are able to use the
Zune as a multiplayer wireless mobile gaming platform.
Even though the move could seem as a blow for Microsoft, the
company has declared that Zune sells better and better lately. Furthermore, the
Redmond based
company has announced that Zune is still available at the big retail stores,
such as Best Buy or Wal-Mart.
Microsoft’s mp3 player, Zune, was created after the
company witnessed the success of Xbox, a gaming console that represented the
software giant’s first attempt to sell hardware that could not be bundled with
its other products.
Even though Zune is backed up by a social networking site,
the player has always been far behind Apple’s iPod. While Zune has sold 2
million units since its release in November 2006, during the same period Apple
sold more than 80 million iPods.
Image Credit: www.zune.net
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