GameStop, the biggest US videogame retailer has decided to pull out Microsoft’s Zune from its inventory. The decision was made because of the insufficient demand.

According to a GameStop’s spokeperson quoted by CrunchGear, Zune did not have the appeal the company had anticipated.

Launched in November 2006, Zune was seen as Microsoft’s effort to compete with Apple’s iconic iPod. The original Zune had a 30GB hard drive, 3-inch QVGA LCD screen (320 x 240), Wi-Fi ‘Zune-to-Zune’ connectivity, FM radio, and access to Zune Marketplace.

However, Microsoft’s device has failed to impress the consumers and the Redmind-based giant has managed to sell only 2 million units.

Late last year Microsoft has introduced “new” Zunes, Currently there are available Zune models with 4GB ($149.99), 8GB ($199.99), 30GB ($199.99) and 80GB ($249.99). Of course, the last two models feature a hard drive instead of flash memory.

The new Zune 2.0 80GB offers a much larger screen, a FM radio, wireless player-to-player sharing and WiFi syncing with the PC.

According to the tech site Engadget, Adam Sohn, director of Zune marketing, didn’t confirm the GameStop’s decision, but he pointed out that Zune is available at other retail stores such as Target, BestBuy and Walmart.