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The U.S. sales of video game
hardware and software went up 47 percent compared to the same period last year,
a report released by market research firm NPD Group unveiled. Overall, this
accounted for yet another month with over $1 billion in sales in the U.S. alone
($1.23 billion to be more precise). And the star of April sales was of course
Grand Theft Auto IV, which despite the end-of-the-month release, managed to
total $500 million within its first week of availability.
From the hardware point of view,
Grand Theft Auto IV didn’t change much after its release, although sales did go
up 26 percent to $426.2 million. Nothing unusual in the overall standings, with
the Wii keeping the lead position (714.200 units sold), although sales went
down a bit, while Xbox 360 sold 188.000 units, compared to PS – 187.000 units.
Microsoft product management
director Aaron Greenberg spoke with Gamasutra
about the close figures between the Xbox and the PS3 this month, saying that this
is usually a slower month of the year, from the hardware sales point of view,
and that in the past, they’ve managed to outsell Sony almost every time (16 out
of 18 months). He also expressed his optimism that May will be a better
barometer for hardware sales.
NPD’s report for software sales
found Grand Theft Auto IV on top of the chart, with sales of 2.85 million copies
(Xbox and PS3 combined, with the Xbox outselling the PS3), while Mario Kart
kept a strong second position, with 1.12 million copies sold.
With only five days of retail
availability in April, there was a 63 percent split in sales versus PS3,
Greenberg said about GTA IV sales on Xbox. He also explained a dilemma: if
people buy consoles for games, why were the hardware sales so not impressive in
April? According to Greenberg, people buy consoles mainly at holiday times, but
Microsoft keeps extending the lead, despite launching a year before the PS3.
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