GTA IV Smashes the Forecasts
By Alexander Toldt
14:47, May 7th 2008
30 votes
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GTA IV Smashes the Forecasts

One week after the official release of GTA IV, Rockstar has broken the silence and announced the official sales of their widely-acclaimed game.

According to Rockstar, the latest title of the GTA franchise has surpassed the forecasts and sold 6 million units worldwide, which means $500 million.

With these figures, GTA IV’s launch is now officially the biggest event in the entertainment industry, surpassing last year’s release of Halo 3, which achieved $300 million in its first week of availability.

"Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date," said Strauss Zelnick, Take Two CEO.

Before the official launch of the game the analysts have predicted that GTA IV will sell five million copies in its first week and it will earn $400 million.

With these results under its belt, it remains to be seen if Take Two will be still acquired by EA, which initiated a hostile take over two months ago.



© 2007 - 2008 - eFluxMedia
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