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Finally after days of speculation on how GTA IV will
influence the sales of the gaming consoles, today we got our answer: it didn’t.
Before the official release of the game, there were various
predictions. Some analysts were sure that GTA IV will boost the sales of the
Xbox 360, especially since Microsoft has a deal with Rockstar for some
exclusive content. On the other hand, other analysts were ready to bet their
“money” on the PS3, claiming that due to the success of the previous titles of
the GTA franchise on PS2, GTA IV is perceived by many gamers as a PlayStation
game.
However, according to the latest figures released by The NPD
Group, it seems that GTA IV has failed to change something in the console war,
at least during April. In fact, both Xbox 360 and PS3 sold fewer units compared
to March.
In the past month, Microsoft sold 188,100 Xbox 360 (down
from 230,000 in March), while PS3 was close behind with 187,100 units (down
from 257,000 in March)
However, Microsoft could claim a victory in its battle with
Sony as the Xbox 360 version of GTA IV outsold the PS3 version almost 2:1.
According to The NPD, 1,85 million GTA IV copies were sold
for Microsoft’s gaming platform, compared to 1 million units for PS3.
Even the analysts considered the above results a surprise.
Quoted by Next-Gen.biz, Wedbush Morgan analyst Michael Pachter noted that he is
surprised by relatively weak PS3 and Xbox 360 sales.
“We had expected sales of both consoles to increase month over
month, as we thought that many potential console owners were waiting for the
game to launch before purchasing a console,” he said.
However, the GTA IV war is far from over and several
analysts noted that GTA IV could drive the sales of both consoles throughout
May.
Even NPD analyst Anita Frazier was quick to point out that
since GTA IV was only in the market for five days, its effect on the sales of
gaming consoles could very well be evident in May data.
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