Everybody wants to pass from good to better.

Susan M. Lyne, who recently resigned from the post of chief executive of Martha Stewart Living Omnimedia, is now the new chief executive of online fashion retailer Gilt Groupe, the company announced on Monday.

Susan Lyne is succeeding Alexis Maybank, the co-founder of the luxury Web site, which was launched last November, with some help from former DoubleClick chief Kevin Ryan, who is also an investor in Gilt, according to The New York Times.

Gilt is an online fashion retailer that can only be accessed with an invitation, as it guarantees exclusive items at sample-sale prices. The corporation is among the e-commerce companies owned by Alley Corp., which also holds Silicon Alley Insider and Music Nation. In addition to this, Gilt received in November an important $5 million investment from Matrix Partners.

Susan Lyne told The New York Post that she received the offer of joining Gilt Groupe from Matrix, that contacted her soon after she announced that she had planned on leaving her job at Martha Stewart.

“They said what would [you] rather do, work at a company where you are fixing other people’s mistakes or go somewhere and start something new?” Ms. Lyne said. “It’s an incredibly exciting opportunity,” she added.

Alexis Maybank will reportedly serve as Gilt Groupe’s chief strategy officer.

When Susan Lyne announced her resignation from Martha Stewart in July, she gave no precise reasons for her departure, explaining only that she felt she had completed her mission there.