Fox network has announced it will reduce commercial time on two of its forthcoming primetime shows, ‘Fringe’ and ‘Dollhouse.’ The company has even coined a name for this: Remote Free TV. The idea is to add value to their shows thus giving their viewers no reason to zapping through the channels as soon as the commercial break comes.

This is part of Fox Broadcasting’s effort of establishing itself as the T.V. network that focuses on maximizing viewer satisfaction rather than just making money. Both ‘Fringe,’ which will air late August, and ‘Dollhouse,’ which will be released at the beginning of 2009, will have a commercial break of only five minutes, about half the time the network airs now , at which promo time will be added.

The commercials will be both fewer and shorter, a measure that is said to minimize the stress the audience is experiencing because of them. Thanks to this, the T.V. shows will be about 50 minutes long, rather than the 42-44 minutes of storytelling they feature now.

Of course, Fox will not lose any money if this strategy is successful. The network hopes that the move will both attract audience that is upset by the longer commercial time other companies are offering and that viewers will be less likely to change the channel when the promo jingles are aired. Companies who will want their ads to be shown during the two shows will have to pay more, but are supposed to benefit of a more relaxed and open audience.

The network will continue airing its hit shows ‘Prison Break’ and ‘24.’