Carmaker Ford developed an innovative technology that adds
parental controls to cars, meant to encourage not only safe driving, but also an
efficient fuel usage, and let’s not forget about the safety-belt usage. The “MyKey”
system offers parents an option to limit speed and audio volume to cars, but at
the same time, it is not trying to discourage teenagers from driving.
According to Harris Interactive Survey conducted for Ford,
parents would be more willing to allow their teen children to drive a car
equipped with the MyKey system. The survey showed that 75 percent of the
parents liked the speed-limit feature, 72 percent liked the safety-belt
reminder, and 63 liked the audio limit feature.
As a result of that, MyKey will debut as a standard feature
on the 2010 Ford Focus coupe, and will also become standard on other Ford,
Lincoln and Mercury Models later on. While encouraging safe driving through
belt-usage reminder and speed limitations at 45, 55 and 65 miles per hour,
MyKey also provides the driver with low-fuel and fuel-efficient driving
warnings.
Susan Cischke, Ford Group Vice President of Sustainability,
Environment and Safety Engineering, explained that Ford, in addition to offering
industry-leading crash protection and crash avoidance systems, also encourages
safer driving behavior, which should be particularity useful among teens.
But while at least half of the parents admitted they would
consider allowing their children to use the car more often if it were equipped
with the MyKey technology, some teenagers aren’t just as happy about the system.
Harris Interactive Survey revealed that initially, 67 percent of teens
said they wouldn’t want the MyKey feature on their car. However, half of these
teens also said that if MyKey also meant more driving privileges, they would
use it, leaving only 36 percent to object the technology.
On the other hand, if we look at statistics provided by the
National Highway Traffic Safety Administration (NHTSA), teens are more likely
to speed drive, or get distracted when driving. Furthermore, at least half the
parents are worried about their children’s reckless speed-driving, and more than one
third of them are concerned about their children not using a safety belt.
Jim Buczkowski, director of Electrical and Electronic
Systems Engineering, explained that MyKey is in fact based on an already
existing technology, the SecurityLock passive anti-theft system, but has had
additional software upgrades to comply with parent’s wishes. Furthermore, the
system allows the carmaker to easily implement it across multiple vehicle
lines.
The MyKey system includes a Persistent Belt Reminder with
audio mute, which unlike the typical six-second reminder chime ever minute for
five minutes that Ford’s normal Beltreminder offers, continues to chime at the
regular interval, while muting the audio system, until the safety belt is
buckled.
Furthermore, MyKey also provides the driver with low-fuel
warning at 75 miles to empty, instead of 50 miles. If the MyKey system is in
the ignition, it will also support features such as Park Aid and BLISTM (Blind
Spot Information System) with Cross Traffic Alert, which cannot be deactivated.
In addition to that, MyKey can also be programmed to limit
top speed to 80 mph, it has a traction control system that limits tire spin and
cannot be deactivated, it can be programmed to limit audio volume to 44 percent
of total volume and provides a speed alert chime at 45, 55 and 65 mph.
Speed limitations, in addition to keeping the driver safe,
also provide a financial benefit: improved fuel economy. Ford explained that
driving at 55 mph instead of 65 mph means 15 percent less fuel consumption, adding that “mastering eco-driving habits such as avoiding jackrabbit starts and
excessive idling can help improve fuel economy by more than 50 percent.”