Ford Motor Co. has come up with a method to permit parents
to set restrictions on their teens. The device, called MyKey, is an electronic
car key, which connects with an on-board computer to establish the identity of
the driver, enabling such restrictions as car speed limits, shut off the radio
if the seat belt isn’t buckled, and nag drivers about their speed at certain
pre-set values.
Vehicle monitoring systems that watch over drivers, warning
them, have been a staple of modern automobiles for a few years. Only during the
past year, however, have parents been given more and more tools to watch their
teenage children when driving.
The MyKey, which will be installed on some selected 2010
models to be released next year, is one of the most advanced such devices to
date. It will restrict certain drivers to no more than 80 miles per hour, and
will give sound warnings at 45, 55, or 65 mph depending on how cautious their
parents want them to be.
MyKey "unlocks a new world of possibilities," punningly
remarks Sue Cischke, Ford's group vice president for sustainability,
environment and safety.
Other aftermarket devices are even more advanced; they
perform real-time monitoring of the teen driver through a GPS system, and
report location and speed through a website, e-mail or texting system. The only
logging feature that the MyKey sports is the total mileage of a particular user
of the MyKey.
Even so, most teens who were interviewed about the device
were none-too-happy about it, and saw it as a “Big Brother” style method of
control or a vote of suspicion from their parents. As 17-year-old Joshua Cruz,
who was one of the teenagers interviewed today in Los Angeles, put it "I think it would
mean that they don't trust you since they don't think that you are responsible
enough to decide what to do. It is not OK, because you should be able to trust
your child."
"Teens weren't really excited about this," said
Ford's director of electronic and electrical systems engineering Jim Buczkowski,
going on to mention that when it was pointed out to mean that accepting the
system would likely lead to more vehicle access time, their interest was
suddenly raised.
Teenage motor safety advocates however, were more than
thrilled, considering the 35,000 American teenagers killed in car accidents
during the last five years, which accounts for roughly 30% of all teenage
deaths.
Ford will first implement the MyKey technology on its
upcoming Ford Focus model, but there are plans to expand it to other Ford,
Lincoln and Mercury models.
Anne McCart, senior vice president for research at the
Insurance Institute for Highway Safety showed some reserve about the new
technology: "These devices do have some potential. The question now is
whether parents and teenagers will actually use them and to what extend teens
will change their behavior because of them."