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Fandango, Comcast’s cinema ticket site, announced today that it has acquired Movies.com from the Walt Disney Company. Comcast has also previously tried to buy Disney, but the acquisition failed at that time.
The deal is supposed to increase the number of visitors who may turn into potential clients for Fandango, a site that makes money half from online advertising, half from the $1 dollar per sold ticket fee that it gets from all the theaters who sell tickets for the movies they screen on the site.
Fandango, as well as Movies.com, provides a wide selection of film trailers and synopses, and news about movie stars. All these, together with the possibility it offers to its visitors of booking tickets to the films they find interesting, have made the site the most popular one in its category. According to a Nielsen estimate, Fandango has more that 6 million unique visitors each month.
On the other hand, Movies.com, which has similar features with Fandango has fared a little worse that its new big brother, reaching only the figure of 1.9 million unique visitors per month. However, this doesn’t mean that the new Fandango-Movies.com team will have about 8 million visitors each month. Comcast itself declared that they know that some of the traffic the two sites have overlaps, but it is convinced that the acquisition will enhance the visibility of its site enough to be worth it.
No terms of the acquisition have been disclosed so far, but at this moment, if a user goes to Movies.com and clicks on the menu buttons, he is automatically redirected to Fandango.
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