“Family Guy” creator entered the online business after striking a deal with Google for the distribution of his latest project, “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” The New York Times reported.

The deal is exclusively for the Internet, and it goes beyond a distribution deal. Google is planning on syndicating the program through its AdSense advertising system to thousands of websites, targeting MacFarlane’s target audience (mostly young men).

The clips will contain either “preroll” ads, or “brought to you by” ads, and MacFarlane will receive a percentage of the ad revenue.

The 50 minute-episodes are part of a deal that probably tops any other AdSense deal and will in fact be “animated versions of one-frame cartoons you might see in The New Yorker, only edgier,” as MacFarlane told NYT.

Things won’t stop here, as MacFarlane also plans on changing some original commercials into animated ones that will run with Cavalcade. However, none of the advertisers’ names has been disclosed.

The potential revenue for such a business is huge, and, as Google’s director of sales and operations for AdSense Kim Malone Scott explained, they feel like they have recreated the mass media.

This isn’t Google’s first experience with using AdSense to distribute videos and ads. Last year, Google announced that the web publishers enrolled in its AdSense program will have new business opportunities by embedding ad-supported videos from YouTube content creators.

For MacFarlane, this is part of a bigger plan to draw attention on his work and create a basis for future projects, which could include television and even animated movie projects.