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Due to its extremely fast growing network and popularity, Facebook
now holds the title as the world’s largest social network, and also the fastest
growing of the major networks.
The Web site had an astonishing 132 million unique visitors
in June, which represents a major boost from the 52 million visitors recorded
during the same period of 2007. It was in April of this year that Facebook took
over MySpace’s top spot as the largest social networking Web site.
A study released by comScore shows that Facebook registers an
annual visitor growth of 153 percent, while MySpace shows a much smaller user
base enlargement of just 3 percent, with 117 million users recorded in June.
There is no doubt that one of the many reasons for this huge
difference is the fact that MySpace has been around for a bit more and people
are always looking for new things, Facebook offering a very good alternative.
The study reached a series of conclusions, including one
related to the fact that the social networking trend reached a point of
maturity in the United States, with a total growth of only 9 percent when it
comes to new users. For the rest of the world, the interest is as strong as
always, with a 25 percent increase in new users. According to the researchers,
the Middle East and Africa record a growth on Facebook of 403 percent, Asia
Pacific shows a growth of 458 percent and Latin America leads everyone with
1,055 percent.
“However, the phenomenon is still growing rapidly in other
regions around the world – especially as the established American brands turn
their focus to developing markets,” concluded the study.
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