Recently we’ve been enjoying a busy period in the social networking world, although, maybe the most important move that we should mention is represented by Google’s launching the OpenSocial project. Being supported by MySpace.com and other more or less popular social networking web sites, Google seemed to have at least theoretically defeated rival Facebook.

But, even if your major enemy is called Google, could you stand there and do nothing? No, you couldn’t; and neither Facebook could. The famous social networking web site has recently revealed its own plans for developing a new advertising system that will aim at allowing the companies to target advertising to the popular social networking web site’s users.

Facebook said that more than 60 companies, including Verizon Communications, Sony Pictures Entertainment, CBS, The Coca-Cola Co., Blockbuster and others, have already signed up for using the new Facebook advertising system.
According to Facebook, its ads will have three parts: the first part will allow the companies to build their own pages on Facebook for connecting with the consumers they target; the second part will feature a system through which the marketing messages will be virally spread through Facebook Social Ads and the third part will allow the companies to gather insight information into the users’ activity on Facebook. Mark Zuckerberg, Facebook’s founder and CEO, said that starting Tuesday more than 100,000 new Facebook pages would be launched.

"Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people," Zuckerberg said in a statement. "It's no longer just about messages that are broadcasted out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad system.