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Facebook tends towards offering
users more control over their own profile pages in terms of privacy on the
information they choose to share. More specifically, there will be two main
updates, a standardized privacy interface and new privacy options, Facebook
announced on Tuesday, together with a couple new features.
The 67 million members will have
the opportunity to share information about themselves to even more people, as Facebook
will introduce as of Wednesday the new “friends-of-friends” feature, and become
more in control of their personal page as they can establish to what extent the
information on his/her profile can be accessed.
In addition to the feature
Facebook introduced in December, that enabled users to send messages to groups
of friends, this time the users will have the opportunity to ‘play’ with their
private information access level by using the groups feature.
"It manifests itself in two
parts in the product. Tools have to be powerful for giving granular control,
but on the other hand you have to make sure they are easy to use and simple and
intuitive," Matt Cohler, vice president and business operation explained
to CNET News. "Keeping those two things together has been something we've
always thought about."
It seems like Facebook wants to
keep its users happy and give them what they want. The company recently
unveiled that it has been working on a chat feature to be introduced on the Web
site, which will not require download (probably similar to the Hi5 chat feature)
and could be out within a couple of weeks.
Facebook and privacy – those became
two contradictory terms when the Beacon scandal broke out. Unsatisfied users,
confused management, running advertisers - that’s about all there was to say
about it. The Beacon crisis got most of us thinking what the limits of the
privacy online are or should be. This time, Facebook wants its users to be in
control, so all-in-all, it’s good news.
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