Facebook Keeps Users Happy Through Privacy Control Upgrades

By Dee Chisamera
11:38, March 19th 2008
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Facebook Keeps Users Happy Through Privacy Control Upgrades

Facebook tends towards offering users more control over their own profile pages in terms of privacy on the information they choose to share. More specifically, there will be two main updates, a standardized privacy interface and new privacy options, Facebook announced on Tuesday, together with a couple new features.

The 67 million members will have the opportunity to share information about themselves to even more people, as Facebook will introduce as of Wednesday the new “friends-of-friends” feature, and become more in control of their personal page as they can establish to what extent the information on his/her profile can be accessed.

In addition to the feature Facebook introduced in December, that enabled users to send messages to groups of friends, this time the users will have the opportunity to ‘play’ with their private information access level by using the groups feature.

"It manifests itself in two parts in the product. Tools have to be powerful for giving granular control, but on the other hand you have to make sure they are easy to use and simple and intuitive," Matt Cohler, vice president and business operation explained to CNET News. "Keeping those two things together has been something we've always thought about."

It seems like Facebook wants to keep its users happy and give them what they want. The company recently unveiled that it has been working on a chat feature to be introduced on the Web site, which will not require download (probably similar to the Hi5 chat feature) and could be out within a couple of weeks.

Facebook and privacy – those became two contradictory terms when the Beacon scandal broke out. Unsatisfied users, confused management, running advertisers - that’s about all there was to say about it. The Beacon crisis got most of us thinking what the limits of the privacy online are or should be. This time, Facebook wants its users to be in control, so all-in-all, it’s good news.



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