Every society, real or virtual, is basically a human
ecosystem and it can defy the natural laws that govern its existence. There are
anthropological theories that prove that in order to survive every ecosystem
should be involved in some kind of exchange with the other surrounding
ecosystems or otherwise it is threatened by extinction.
The interaction moment can be postponed until the ecosystem
reaches a certain degree of maturity and development but it should exchange
resources, information or other things with its neighbors.
Apparently, Facebook, which is nothing more or less than a
virtual ecosystem, has reached that certain point where it should start to
exchange resources and data with its surroundings in order to support its
internal growth.
And what better way to reach out to other ecosystems than
Facebook Connect? Technologically, Facebook Connect is nothing more than
another universal sign-on system that intends to solve a problem we all have
faced since the beginning of the Internet: having multiple accounts on multiple
sites.
In fact, from the historic point of view, Facebook isn’t the
first virtual entity that tries to solve this issue. We already have similar
technologies released by other Web giants, like Microsoft, Google or Yahoo.
But there are several major differences between Facebook
Connect and the other technologies.
First of all, Facebook is replicating on a virtual level our
society, with its complex system of relationships and dependencies.
Like the members of any other society, so far Facebook’s
members have been very happy with their closed ecosystem. Now, thanks to
Facebook Connect, they might start exploring the web and, most importantly,
sharing their knowledge and certain pathways.
There are over 100 million Facebook members, they have
knowledge and they have the skills and the tools to start another great
knowledge adventure: the exploration of deep space Web.
Of course, Facebook Connect should be implemented on the third
party sites as well in order to become a universal tool, but it already has the
support of the biggest names of the Web and the others will probably follow.
And maybe one day after its millions of users will complete
sharing their experiences on other sites with their friends, Facebook will
become our gateway to the Web, as Google is now.
Of course, there are several bumps in the road, such as the
privacy issues raised by sharing information about your virtual trips and
actions with a bunch of people, but as Facebook has underlined in the
presentation of Facebook Connect there are ways to stay safe while browsing
like Trusted Authentication.
Unlike OpenID, Facebook Connect seems to be not only a
simple technology but a new way to revolutionize the way we perceive virtual
space. The main question is: will it make it?