 |
|
|
One week after MySpace
reportedly got close to signing a deal with two major music labels, Sony BMG Music
Entertainment and Warner Music Group Corp, rumors have it that another big name
prepares to get onboard the music boat: Universal Music. The rumors haven’t
been confirmed, but sources familiar with the situation said such a deal is
about to happen.
Rumors of a possible deal
between MySpace and big names in the industry music have started circulating
earlier this month, as several newspapers reported, although to this date, none
of the assumptions has been confirmed. The New York Post reported that users
could expect later this year to find anything from digital downloads (MP3) to
ad-supported streaming video and ringtones.
Talks about a joint venture
between MySpace and Sony BMG, Warner Music circulated last week, as part
of a project that is said to rival Apple’s iTunes online store. So far, it
seems that only three of the four major labels in the music industry have
possibly agreed to shake hands, but there was still no clear sign from EMI
Group, who just got a new president of its digital music business in the person
of Douglas Merrill, former Google executive.
“It’s really creating a robust
monetization component to MySpace and having a focused music effort that could
be the MTV of a new generation,” a source that wished to remain anonymous told
Reuters. So far, none of the representatives of the five names said to be
involved in this transaction wished to make any comments.
This is a huge deal for MySpace,
considering their joint venture would bring the first three largest music
companies as business partners, possibly four, if EMI agrees to join the deal. Still
a long way to go, but a MySpace music store could create quite a competition to
Apple’s iTunes, which was recently declared the number 2 music retailer in the
United States in 2007 after Wal-Mart, as NPD Group’s MusicWatch survey showed.
© 2007 - 2008 - eFluxMedia