Popular magazine Esquire is celebrating its 75^th anniversary in a very special way, offering its clients a glimpse of what future newspapers might look like. The cover of the October issue will include a 10-inch screen, developed by E Ink, a company that produces electronic paper displays. The screen will flash these words: The 21^st Century Begins Now. The initiative managed to boost the prices of the magazine’s advertising pages and if it will help sell out the stocks, we might just see more and more of these campaigns.

"This is an indication of what will happen and become more prevalent over the coming years," Esquire Editor David Granger said of electronic paper displays. "I hope to find other compelling ways to use digital technology to improve print." He also talked about the possibility for future magazines to include some E Ink pages, which could be updated through Wi-Fi or cellular connectivity. Still, these sort of projects are in their very early drawing-board phase and there are still many development details that demand attention.

The screen is filled with Electronic Ink, made out of microcapsules embedded with white and black pigments. These capsules respond to electric charges, allowing the formation of images and texts, easily viewable during the day.

The technology already found its first market segment, with the Amazon’s Kindle electronic book and Sony's Reader Digital Book.

The company plans to print 100,000 copies of its new October issue and the announced price is $5.99, which is $2 more than the standard $3.99. There will also be available a version without the e-paper cover which will sell for $4.99.