Elvis Presley has remained one of the most famous stars of the 20th century. He was called “The King of Rock ‘n’ Roll”, but he also was an actor and one of his times’ most loved sex symbols. Presley is now a cultural icon, but although his musical career has been well appreciated everywhere in the world, his personal life has always been controversial.

But Elvis Presley, or simply “The King”, will always remain in his old or younger fans’ hearts. A proof that he has not been forgotten is represented by this year’s shows that are to take place in Elvis’ memoriam. Anyway, The King is dead, but long live The King!

And Elvis’ fans sure know how to enjoy it, although behind their fun there are also Elvis Presley Enterprises’ financial interests and benefits. But these days people are gathering for the Elvis Week to praise the popular musician that Presley still represents. Elvis Week annually attracts worldwide fans who converge on his Tennessee estate to pay tribute to the rock 'n' roll legend. This year's event, which kicks off Saturday, marks the 30th anniversary of his death August 16, 1977.

Twenty Elvis tribute artists will be competing for important prizes in their King’s memory. A Nashville recording session and a contract to perform on the first-ever Elvis Cruise (that is to set sail to the Bahamas on August 30) are among the prizes.

Also, Sirius satellite radio will have a week of programming, including live coverage of a candlelight vigil August 15 and Paramount and MGM studios will release commemorative sets of early movies from the King. Turner Classic Movie cable network will feature an Elvis movie marathon on August 16.

eBay announced that a piano that belonged to the The King is being auctioned off online to coincide with the 30th anniversary of Elvis’s death.

“The starting price is $250,000 but we hope to sell it for somewhere around $2 million,” Symbolic Collection, the company selling the piano on the auction website eBay, said.

Also NASCAR driver Dale Earnhardt Jr. will attend a celebration of the late singer Elvis Presley in Memphis titled Elvis Music & Movies at Graceland and he will be the host at the Elvis Week 2007.

Graceland, Memphis and the whole country and world seem to be singing Elvis’ song these days. So, long may he live in people’s hearts and minds!