Electronic Arts, one of the most important game publishers worldwide, has announced it plans to enter the movies business. The company contracted the Hollywood United Talents Agency to help it reach its purpose.

The move comes as part of EA's new strategy to discover new ways of making money from the games it has created while at the same time bringing them more to the attention of the public. The company has already used the ideas behind some of its games to enter the social networking market, but EA's officials feel that the time has come to bring these concepts to a higher level.

However, Electronic Arts is not only interested in entering the movies business. The company also tried to acquire Take-Two Interactive Software, the company that created the “Grand Theft Auto” series, but its offer had been turned down for now.

While it is hard to imagine how games like the ones in the “FIFA” or the “NBA” franchise could turn into movies, titles like “Need for Speed” or “The Sims” could provide interesting basis for TV or wide screen scripts. As a matter of fact, the company has already started a project with the 20th Century Fox studio that is centered around the last of the above game titles.

United Talents Agency's role in the endeavor is to help Electronic Arts reach the film studios more easily as well as to give financial advices to the company. No financial terms of the deal have been revealed by any of the two parts.