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Although “Saturday Night Live” lost its magic touch, as well
as its wide popularity during the past few years, Tina Fey and her impressions
of Sarah Palin brought more humor to the show ever since the new season began.
And NBC executives made the most of it. The Alaska governor herself
made an appearance on the late-night program and so did John McCain. In
addition, the network put off its usual Monday night lineup so as to air a
two-hour special, “Saturday Night Live Presidential Bash 2008,” which combined
old funny moments and new sketches.
Ratings were boosted impressively, as Sarah Palin drew an
estimated 15 million viewers on October 18, a result that represents the show’s
highest audience in 14 years. Moreover, approximately 12 million people tuned
in for John McCain’s act on “SNL,” while Monday’s special lured 14.4 million
viewers, according to estimates released by Nielsen Media Research. Thus, NBC
saw its best ratings on a Monday evening since the Golden Globes in January
2007.
If the network had run its regular 8 to 10 p.m. programs,
“Heroes” and “My Own Worst Enemy,” it would have definitely scored less, as the
shows are usually outshined by other networks’ lineups.
Now that elections are over, “Saturday Night Live” and its
creators will have to think of other spoofs, less political maybe. We can
imagine a couple of more episodes featuring Tina Fey’s Sarah Palin (we’d
actually love it), but, unfortunately, all good things come to an end.
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