Eddy Cue Is the New Guy Behind MobileMe
By Raoul Railey
15:56, August 7th 2008
22 votes
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Eddy Cue Is the New Guy Behind MobileMe

Following the unfortunate incidents that tainted the release of MobileMe, Steve Jobs decided to change the person who is responsible for the new service. It looks like it's goodbye for Rob Schoeben, as Eddy Cue was put in charge of the whole thing.

Apple's latest web service was supposed to provide syncing between a person's iPhone or iPod Touch and his or her computer. Mail and Calendar were also part of the service, and the subscribers of Apple's .mac were automatically ported to MobileMe.

Good as it might have sound, the service backfired shortly after its launch, causing some people to lose their e-mails, calendar entries and contacts. While the Cupertino-based company announced that the malfunction affected only one percent of people that subscribed to the service, the amount of complaints that invaded the Internet made people think that Apple might have downplayed this number.

Steve Jobs publicly apologized for the inconveniences MobileMe malfunctions have created, and an e-mail that leaked from Apple's CEO revealed that he came to the conclusion that launching the service together with the 3G iPhone was a mistake. What's more, Jobs said that MobileMe ought to have been launched one step at a time, syncing first, then e-mail, then calendar.

Eddy Cue, the new guy responsible for MobileMe and all of Apple's Internet services is one of the company's Senior Vice Presidents. His specialty is infrastructure, which makes him the best choice for filling in Rob Schoeben's place.

As Apple announced that it does not intend to turn off the service until it is fully operational, people are left with the hope that Cue will at least take care that they won't lose any important e-mails anymore.



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