Apple for example has been scaling back in recent years from such shows, and other tech companies have done or will do the same. Furthermore, less people are expected to attend the shows compared to past year, and exhibitors are also expected to send less representatives.

 

Analysts are convinced that as consumer spending diminishes, so does the interest of tech companies in making flashy appearances at exhibit events. Furthermore, big names, such as Bill Gates and Steve Jobs, have announced their absence, and that will produce even less interest for consumers.

 

John Oxman of the Consumer Electronics Association estimated that approximately 130,000 people will attend the Consumer Electronics Show, compared to 140,000 last year. Furthermore, he pointed out that companies are more focused on doing business and meeting consumers rather than putting on large displays.

 

The organizers of the Consumer Electronics Show have already announced that this year’s show will be smaller than last year, with less space and less attendees expected.

 

Apple announced in December this will be the last Macworld it plans on attending, simply because it has already found more efficient ways of reaching consumers, with exhibition shows being less efficient. This and the economic downturn are two crucial factors that determine the extent of this year’s shows.