CW’s new TV series called “Easy Money” is scheduled to premiere Sunday, October 5 and from the looks of it (the pilot, that is), it has struck gold. There’s quite a fire burning a hole in Americans’ pockets at the moment, and with all the economic issues that the United States is facing, “Easy Money” is bound to fit citizens’ rage against the credit industry like the shoe did Cinderella.

Morgan Buffkin, portrayed by actor Jeff Hephner, is second at the helm of a loan business run by his mother, played by Laurie Metcalf. The latter, a prototype for the soulless, profit-obsessed businessperson, charges a whopping 25% interest on short-term loans, reasoning that credits cards probably charged borrowers more.

Her son, who is often referred to as Morgan Stanley (which is a NY City-headquartered company that offers financial services including credit ones), comes to be torn between two forces: his own feelings that the credit industry is actually a wolf dressed as a lamb and his mother’s refusal to accept that what their are doing can be bluntly called a rip-off.

Existential angst. The light version.

„Easy Money,” whose executive producers are Diane Frolov and Andrew Schneider (who also worked together on „The Sopranos”), is set somewhere in the suburban Southwest, where the Prestige Pay Day Loans enterprise takes its toll on residents’ desires for a new car, a new house or a new exotic vacation.

The show’s cast includes, opposite Laurie Metcalf and Jeff Hephner, Nick Searcy (Morgan’s father Roy), Jay R. Ferguson (in the role of Cooper, the one in charge of the computers at the enterprise) and Katie Lowes.