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The European Commission has approved
the acquisition of Activision Inc. by Vivendi S.A. under the EU Merger
Regulation, stating that the competition in the European Economic Area (“EEA”)
will not be significantly impeded by this transaction.
The second and third largest
game publishers decided at the end of 2007 to join forces in an $18.9 billion
deal. However, the deal had to be approved by the European regulators.
A Commission examined the
proposed transaction and concluded that the combined firm “would continue to
face several strong, effective competitors such as Electronic Arts, and game
console manufacturers, such as Sony, Nintendo and Microsoft.”
At the same time, the Commission
took into consideration “the vertical relationship between Vivendi, through its
subsidiary Universal Music Group (UMG), in the upstream market for the licensing
of music rights and Activision’s activities in the downstream market for game
publishing.”
The conclusion was that the
competition will not be affected in any way, “as competing game publishers
would continue to have access to a sufficiently large portfolio of music rights
from alternative suppliers.”
Under the terms of the deal,
Vivendi gets 52 percent of the stakes. The company unveiled in December that it
will contribute with its entire Vivendi Games division and $1.7 billion extra
for a controlling stake.
The collaboration between the
two will be interesting for Activision’s Guitar Hero, which will now have full access
to Universal Music Group’s library.
“This alliance is a major
strategic step for Vivendi and is another illustration of our drive to extend
our presence in the entertainment sector,” said Vivendi CEO Jean-Bernard Levy,
as quoted by GameSpot. “By combining Vivendi’s games business with Activision, we
are creating a worldwide leader in a high-growth industry.”
Activision develops, publishes
and produces game software for PCs, video consoled and handheld consoles, while
Vivendi is a media and communications group, owner of Blizzard Entertainment. The
new company will be called Activision Blizzard.
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