Meg Whitman, president and CEO of top Internet auctioneer eBay Inc. is planning to retire, according to a report released Tuesday in The Wall Street Journal.

The newspaper quotes sources “familiar with the matter” saying the fifty-one-year-old Whitman is ready to retire from her position as head of the online auction company, leaving her place to John Donahoe, 47, a senior executive who runs the company’s auction business. Whitman brought Donahoe into eBay in 2005 from a management consultancy company.

EBay spokesperson Hani Durzy declined to comment over the replacement.

Whitman, one of the most high-profile female executives in the country, would have turn ten years inside the company in March this year. When joining eBay, she stated that no chief executive should run a company more than a decade.

Whitman took the leadership of eBay in the time when the commercial Internet was just taking off and she succeeded to make it expand every year. Founded in 1995 by entrepreneur Pierre Omidyar, eBay allows individuals to buy and sell items online to the highest bidder or at a fixed price. This kind of commerce made the company’s auction business to account for more than two-thirds of eBay’s nearly $6 billion in annual revenue.

During her carrier, Whitman succeeded to expand eBay from just 29 employees to more than 11,000, turning the site into the world’s biggest auction website. She has also made possible a rising of the profit every year for the company, which now has 248 million registered users globally and 15,000 employees.

EBay’s success has made Whitman a billionaire, with her net worth recently estimated by Forbes at $104 billion.

The company is to announce fourth-quarter results on Wednesday.

Outside her daily duties at eBay, Whitman has close ties to U.S. politician Mitt Romney, who is campaigning for the Republican presidential nomination, hosting a fundraiser for the former Massachusetts governor in her Atherton home last year.