Dyeing your puppy pink to rise awareness on breast cancer may sound like a noble idea, but not for everyone.

Joy Douglas, who owns Zing Hair Salon, decided to color Cici, her white poodle, pink to promote awareness of breast cancer.

“Customers come in and ask why the dog is pink. So we tell them about breast cancer awareness, about the Susan G. Komen Race for the Cure, and then we ask for a donation,” Douglas was quoted as saying by the Denver Post.

Unfortunately, not everyone who came in was amused by Cici’s new “ravishing” look. Therefore, the Humane Society of Boulder Valley, which enforces the city’s animal ordinances, heard about Douglas’ innovative thought and scheduled her for a court meeting today.

“We've received a number of complaints about the dog. We've been out to talk with Joy several times. Finally, we gave her a ticket to let the courts decide the issue,” said Lisa Pedersen, director of the humane society.

Douglas was charged with violating a city ordinance that prohibits the coloring or dyeing of animals, which was passed seven years ago to discourage families from dyeing rabbits and chicks for Easter.

Douglas’ idea could cost her $1,000, and all just for a noble cause.