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DreamWorks Animation SKG, Inc. and Intel Corporation announced
today their plan to work together for revolutionizing the 3D filmmaking
technology. The bond strategy will show its first results with the release of the
motion picture Monsters vs. Aliens, announced for March 27, 2009.
DreamWorks announced on several occasions that starting with
2009, all of its movies will be produced in stereoscopic 3D. The partnership is
very likely to lead to many breakthroughs in the industry, as it will combine
Intel’s visual computing technology with DreamWorks’ experience on content
creation.
“This alliance unites the best in computer-generated
moviemaking and computing performance to deliver a new level of in-theater
entertainment,” said Paul Otellini, Intel president and
CEO, who also added that: “The high level of inventiveness at DreamWorks
Animation has positioned it as a leader in entertainment technology, and
incorporating the Intel platform allows them to deliver incredibly rich digital
3-D content to the big screen – raising the bar for the
industry as a whole.”
DreamWorks’ CEO, Jeffrey Katzenberg, also talked about the
deal, saying that the company’s objective is to heighten the movie going
experience and the best possible way of reaching its goal is to be assisted in
its efforts by Intel’s top of the line computing products.
Intel announced its plans to further develop the next-generation
3D tools demanded by the company’s vision, which is set to offer the 3d viewing
experience to many other platforms such as home theatres, mobile devices, video
games, online environments and personal computers.
Both companies consider the move to be a decisive step
toward a significantly better movie experience and their creation and
technology teams will surely develop new and exciting ideas once they get to
know each other’s full potential.
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