It would look like the Go Daddy Web site’s “enhancement” ad with Danica Patrick was the most-watched commercial in the Super Bowl, and TiVo made that determination by combining the number of people who watched the ad live and went back to see it again on their digital recorder.

It’s clear for everyone that Go Daddy Group took a huge risk by placing the ad in the game’s final few minutes, but it actually paid off. If it had been a lousy game, much of the audience would have drifted away, but the gripping finish between Pittsburgh and Arizona kept fans in front of their TV sets, and practically made them watch Danica Patrick.

TiVo’s research department also announced that eight of the 10 most-watched ads came in the second half. Why do companies want to purchase Super Bowl ads? Well, all they want is to launch a brand or to establish credibility. However, some companies found messages like ‘find your dream job’ and many are puzzled. Given the economy and the high unemployment rates, who will this go over with the general public?

As for GoDaddy.com’s ad, it’s a parody of a congressional hearing, which depicts women in tight, low-cut tops insisting that they weren’t enhanced. Danica Patrick admits to having enhanced her image with a Web site from GoDaddy.com, which sells Internet domain names. However, even if TiVo released these results, a national study conducted Sunday night by HCD Research gave top honor to the Budweiser Horse Circus ad.