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University of Michigan’s American Customer Satisfaction
Index study has shown that customer satisfaction with U.S. airlines has reached
the smallest value since 2001. The study was conducted on a number of about
26,000 people who had to rate their level of satisfaction with different
industries on a scale of 1 to 100.
Even though other industries have seen an increase in
customer satisfaction compared with the last study conducted, this is not the
case of airline companies. Reasons that have been considered to play a part in
this situation are the fact that tickets have become more expensive, flights
more crowded, and a whole series of other ways to get money from the customers,
like paying for extra luggage, have been introduced.
The main reason for all this is the increasing oil price,
which is in a direct connection to the cost airline companies have for each
flight. Mr. David Castelveter, spokesman for the Air Transport Association,
said, quoted by Reuters, that this year, companies will have to pay $18 billion
more for fuel than in 2007, and that they are doing their best to provide
better services to the passengers.
Mr. Castelveter also declared that the main reason for customers’
lack of satisfaction is flight delay. According to him, this leads to missed
planes, lost luggage and general stress. However, there is nothing airline
companies can do to solve this problem. ‘Until this government begins the
transformation to the modern technology to improve the air traffic control
system, we are going to have delays,’ stated ATA’s spokesman.
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