Watch you language if you are heading to South Pasadena this week as the mayor has declared this the No Cussing Week.

Mayor Michael Cacciotti passed a proclamation on Wednesday to restrain people from swearing.

He said: “It provides us a reminder to be more civil, to elevate the level of discourse,” the Associated Press reports.

The proclamation settled that every first week of March will be No Cussing. On Friday the no Cussing week will end.

The idea came from 14-year-old McKay Hatch who also founded the of South Pasadena High School's No Cussing Club.

He said: “My mom and dad always taught me good morals, good values, and not cussing was one of them.”

"I've cussed before, I'm not gonna lie to you. But I try not to cuss any more,” Hatch added.

He said that in junior high school he was already fed up with the bad language used around him.

He said that he realized why his friends where using it: they wanted to fit and they figured out that swearing was the only way.

"I finally told my friends, `I don't cuss.' And I said, `If you want to hang out with me, you don't cuss,'" Hatch said.

Few years later he formed a club with 50 members and on June 1 it had its first meeting.

Nine months later the No Cussing Club has a membership of 10,000, its own web site, but Hatch thinks that his greatest achievement is the declaration of his hometown of 25,000, cuss-free zone.

He hopes that his club will trigger to cuss-free zones in other cities.

Hatch believes that it can be a quality-of-life issue, and it would mean less violence if people will behave better.

He said: "You have to start with the little things."
Even so this is not the first attempt in trying to restrain colorful language.

The St. Louis suburb of St. Charles, Mo., came with the proposition earlier this year to ban swearing in bars, while last year hip-hop mogul Russell Simmons wanted an industry wide ban on racially and sexually charged epithets.