This year, Sony has the chance to bring customers closer to PS3 through its creativity and innovation, Sony marketing VP Scott Steinberg said in an interview with GamePro at the Game Developers Conference in February. “Our competition has already leveraged all their big assets in the first couple of years and may have punched themselves out of the fight.”

Apparently Sony discovered the perfect formula for a great year, Steinberg seemed to say, as he talked about various subjects, from the PS3 to Microsoft and Blu-ray.

First of all, the Blu-ray was so much talked about, but none of the disputes, assumptions and rumors came from Sony (it was unnecessary): “We don’t have to [give keynotes] when we have Warner, Best Buy and Wal-Mart lining up behind the Blu-ray format,” said Steinberg.

Blu-ray made it, will PS3 do the same? Steinberg seems to think so: “2008 is going to be a monster year for the PS3,” especially considering a couple of key elements – Metal Gear Solid 4, Gran Turismo 5, Resistance 2 etc. The competition pales to PS3 this year, think Steinberg, but we’ll just have to wait and see if his predictions will materialize.

The strategy for a successful PS3 year…maybe some PS1, PS2 classics, GamesPro suggested, and Steinberg couldn’t have agreed more: “It is hard not to see that as a good idea.” However, for those who expect Sony to actually make an announcement for that matter, that’s not going to happen yet.

Just one week ago, Sony made the announcement that it will revamp its online PlayStation store to better adjust to users’ desires, and wants to set the bar high for PS3 in order to attract consumers through innovation and creativity.