The executive director of Google.org, Larry Brilliant, will step down from his position, the company announced in a statement late Monday. Mr. Brilliant’s position as head of Google’s philanthropic arm will be filled by Google's vice president of new business development, Megan Smith.

The change of leadership at Google.org is part of a plan to help incorporate Google.org into Google's larger business plan. Google also plans to invest more in Google.org. The non-profit arm of the Web search giant will soon have more employees.

So far, Google.org has come up with innovative programs such as Flu Trends (a service that uses search data to track outbreaks of the flu), RechargeIT, Clean Energy 2030, and PowerMeter (an embryonic project that would allow homeowners to track their energy use).

The main directions on which Google.org is focusing its efforts are: producing renewable, cheaper energy and addressing health issues and global poverty.

In a blog post to announce his retirement from the executive position, Mr. Brilliant said that he would be more effective in identifying new “big ideas” and potential partners and raising awareness about the biggest challenges the society is facing. He added that his new role is of "Chief Philanthropy Evangelist."

"Megan will ensure that we're better able to build innovative, scalable technology and information solutions," Mr. Brilliant said. Megan Smith will also continue working as vice president for new business development at Google.

The now-former executive said that Google will not change its policy of dedicating 1 percent of its equity and profits to philanthropy. Under his leadership the organization has also drawn criticism for relying too much on a business approach to philanthropy.