Calvin Klein’s “Secret Obsession” Ad Featuring Eva Mendes Banned
By Charlie Brett
15:50, August 5th 2008
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Calvin Klein’s “Secret Obsession” Ad Featuring Eva Mendes Banned

A nipple is too much! Janet Jackson knows it but apparently Eva Mendes and Calvin Klein don’t…and they don’t seem to care, either. A Calvin Klein perfume ad with Eva Mendes as the beautiful one and the perfume as the great smelling one was banned by U.S. networks for its …nipple-ish content.

According to the New York Daily News, the ad’s content is too racy for television so..if you want to see the ad, you will have the difficult job of opening your computer and entering Calvin Klein’s Web site. There, you will see Eva Mendes rolling around in a bed, wearing no clothes and then..a nipple makes its way to fame…while, of course Eva Mendes is being her gorgeous self.

Ah, the perfume is called “Secret Obsession” and Eva Mendes says in the ad that “between love and madness lies obsession.” And between releasing an ad and banning it lies a nipple.

Tom Murry, president and chief operating officer of Calvin Klein, Inc., said in a statement to the New York Daily News that the ban was “not entirely a surprise for the U.S. market,” adding that the company expected a “successful global launch.”

“We believe the commercial is exceptional and hits the mark for Secret Obsession. ...We are anticipating a very successful global launch.”

While an edited version of the ad will appear stateside on cable TV, the original will run abroad.

Calvin Klein doesn’t seem affected of the fact that the ad was banned, as the company is known for its audacity and controversy in ads. We all remember when the FBI investigated whether the ads which featured young models constituted child pornography. And we all remember a teenage Brooke Shields saying in an ad: “You want to know what comes between me and my Calvins? Nothing.” The investigation concluded it was not child pornography.  

 



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