The new Yankee Stadium in New York City, which will open in
April 2009, will come with some rather fancy high-tech updates. Cisco Systems
is planning to implement networked High Definition (HD) screens which will show
the game play live, and will afterwards give exit direction and traffic
information to spectators.
The screens on Yankee Stadium will be the first application
of a technology and product that Cisco announced in Manhattan on Thursday, called
Cisco StadiumVision. They’re also the fronted of a larger system planned, which
will use networking to better the audience experience at the stadium. Cisco’s
Chairman and CEO John Chambers and the Yankees’ Co-Chairman Hal Steinbrenner
revealed the products at a press conference in Cisco’s New York offices.
StadiumVision is designed for stadiums and other such venues
specifically, and takes advantage of digital signage technology. The concept utilizes
flat-screen displays and either wired or wireless networks to provide signs
whose information changes depending on time, situation and location.
The ones in Yankee Stadium will display live games
throughout the stadium, and afterwards the screens will show useful information
pertinent to each location, or emergency evacuation procedures should they be
needed.
Digital signage technology has been eyed by large and small
enterprises, according to analyst Tom Mainelly. He says that unfortunately they sometimes
overlook the need for dynamic fresh content to keep visitors from getting
bored.
Internet Protocol (IP) phones will also be installed in
luxury suites at the stadium, and fans will be able to use them to order
concessions and merchandise directly to the suite.
Unfortunately one of the most important features that Cisco
has announced for the stadium – the possibility for non-suite spectators to
order the same concessions wirelessly with their mobile devices – will not be
implemented since day one, but will be supported in the future.
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